Imagine sitting in the audience, and someone on a big video screen says, “Suck It Out Of My Ass.” How can you not laugh? Being in the crowd makes that damn funny. Scoble writes:

The funniest thing at the Crunchies

So, who picked up the award? Fake Steve Jobs, of course, only he did it through a video. Beware of the language, if you’re going to play that around the kiddies this morning.

Michael Arrington commenting on Scoble’s blog post said:

“sorry I couldn’t show up in person…you’ll probably get some big names anyway…scoble will show up…scoble will show up for anything, he’d show up for a burger king opening.”

God I love that video.

My secret stalker sent me links to both articles. He also wrote, if that what you call this:

You arnt [sic] smart enough to be a freetard or borg. You’re sit [sic].

Personally, I found that funnier.

My post on FSJ Jumping The Shark sure got a quick reaction from the teaming masses. I received and e-mail from Dan Lyons. The e-mail address was dan dot lyons dot fsj at gmail. The full text:

The retaliating will be swift and severe. We will bring down you [sic] website. Mose [sic] will have you begging you f**khead. SIOMA [sic]

I would like to believe the e-mail is from the real Dan Lyons. The funny thing is that if he e-mailed me, I don’t know how I’d tell the difference between the real and the fake.

Many people interested in creating a web presence to interact with their audience can learn a lot from Fake Steve Jobs. Like any character sketch without a story, there is a point where it becomes stale. That happened about the time FSJ published his book. New concepts are uninteresting. The character is unchanged. We probably aren’t too far from self-mockery and self-parody. I wish to declare that Fake Steve Jobs has jumped the shark.

To quote wikipedia:

..the phrase has become a colloquialism[1] used by U.S. TV critics and fans to denote the point at which the characters or plot of a TV series veer into a ridiculous, out-of-the-ordinary storyline. Such a show is typically deemed to have passed its peak. Once a show has “jumped the shark” fans sense a noticeable decline in quality or feel the show has undergone too many changes to retain its original charm.

I watched Fake Steve Jobs perform a 2007 Crunchie Award. Writers shouldn’t act their material. The material wasn’t so remarkable either.

One really bad step can undo so much hard work. Authentic is the best antidote for this outcome. When your approach is parody and mockery, authentic is a hard tool to use.

Fake Steve Jobs has jumped the shark.
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