Promote, Well Defined

Seth Godin writes brilliantly insightful stuff. I highly recommend his blog. He articulates the concept of promotion with striking clarity:

Nobody says, “That Yo Yo Ma, he’s so self-promotional,” or, “can you believe what a self-promoter the Dalai Lama is?” That’s because they’re not promoting themselves. They’re promoting useful ideas. They’re promoting tactics or products that actually benefit the person they’re reaching out to.

Paris Hilton is a self-promoter. You don’t get any benefit out of her appearances other than temporary entertainment value and some schadenfreude.

I wish I had written that.

Promotion is a simple, and often repetitive, declaration of benefit. It is an act of branding. I might promote this blog - pwnership.com - in the following manner:

Pwnership. Pithy commentary about the internet and the Artist. Insight wrapped with humor, a sense of hope and possibility. Artists can find validation and income on the web. Pwnership.com discusses how.